Business Coaching
THE RIGHT BUSINESS COACH
Effective business coaching
is subtle . Let’s say you signed up for a weekend
class designed to make “you” a “better
you”. You return Monday morning excited to apply everything
you’ve learned. You walk into
the office…“Ta-da! The new and improved
you!!” Your cohorts notice the change/improvements –
some even comment. But what they are really thinking
is “We only have to endure this for about two more weeks
and then it will go away” – sure enough, they are
often right.

Coaching allows you to introduce
“improvements” one at a time and subtly implement,
get feedback, and make real changes. Once you’ve
experienced the effect of a few seemingly small milestones…and
see the positive momentum that builds, not only are these changes
ingrained, but it really becomes the “new you”!
Coaching not only focuses on strengths and areas of improvement, but also on the day-to-day activities you encounter - with techniques, suggestions, direction, and insight on how to help you better resolve issues that arise.
Working with a professional coach is like having a personal trainer for your business-self. The reasons for retaining a coach are not unlike those for hiring a personal trainer.
- Somebody to help you work your way through the tough spots (if it was easy, we’d all be in shape, right?)
- Somebody to encourage you (“you can do one more!”)
- Somebody to help you get real (ever been weighed and measured?)
- Somebody to give you perspective (sometimes the view from behind is different than the view from the front)
- Somebody to help you get results (“wow, you look great!”)

When we tell people we “coach”, we can expect a quizzical look and a question to follow, “What exactly do you do?” Although it is one of the fastest growing segments, and an accepted and endorsed business technique, there is still a lot of confusion about what coaches actually do.
Coaches DO :
- Offer perspective (who doesn’t need that?)
- Help you define & clarify your goals
- Help you get past roadblocks preventing you from attaining your goals or being successful
- Help steer you in the right direction
- Help you develop an action plan that is
in line with your goals
- Keep you focused
- Give you honest feedback – what you need to hear, not what you want to hear
- Challenge you to be your best
Coaches DO NOT :
- Tell you what to do
- Set the agenda
- Make decisions for you
- Pretend to know your business better than you do
Coaching sessions with individuals or
teams take place over the phone, in person, or via e-mail. The
number of sessions can last from weeks, to months, to years.
It all depends on the issues you wish to discuss and of course,
the results! Some individuals maintain an on-going relationship
to stay “in shape”. In some situations,
especially sales, the coaching relationship is such a beneficial
complement to the existing managerial relationship, that it
extends indefinitely.
The coaching session is guided by you – your
topics, your goals, your issues, your
challenges, your discussion points.
Specific areas of coaching expertise:
Sales
 |
Women in
Business
 |
Team Conflict
|
Team Productivity
|
Leadership & Management
|
Communication
 |
Contact
Us or call us today at (616) 464-4100.
4519
Cascade Rd Building 1 Suite # 4 Grand Rapids,
Michigan 49546