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HEIDI FRYE – President & CEO (Creative Effective Optimistic) Heidi began her career working for Xerox Corporation in the Metro Detroit area. After earning multiple President Club wins, she was recruited away to a small medical device company, Boston Scientific Corporation. At BSC Heidi sold peripheral medical devices, taught sales training courses, mentored and developed new hires, and developed the "Trainer Development” program. While at BSC she won top positions in President's Club, Two Year Achievement Award, and Ring Club. Heidi was then asked to pioneer a new BSC division, Insurg - training new hires; instructing acclaimed surgeons on new procedural techniques; and launching and maintaining the Insurg National Physician Board relations and meetings. After assisting in the national launch of Insurg, Heidi transitioned into executive recruiting for Sales Consultants, winning National Rookie of the Year (out of 300 candidates), five separate Pacesetter Trip wins, and Ring Club. She regularly consulted with business owners and top executives on hiring best-practices, incentive programs, and negotiation techniques while responsible for hiring, managing and training for her own business.Her success at Boston Scientific and Sales Consultants led her to be recruited by EMC, a Fortune 100 data storage company, and one of her largest clients, where she closed $3 million of new business in her first six months. After two years at EMC, Heidi joined Leadership Capital Group, a people development organization, to pursue her ongoing interest in corporate development. As a partner at LCG she was focused on executive coaching, development programs, and marketing & business development. Her partnership in LCG however did not quench her desire to own her own business. In March 2005 Heidi revived UPwords Inc., which she had incorporated in 2002, to use her background in executive search and people development - to move careers and business in the right direction – UPwords. Heidi is a graduate of Wayne State University.
4519 Cascade Rd • Building 1 • Suite # 4 • Grand Rapids, Michigan • 49546
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